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The goal was to generate massive public awareness and positive brand sentiment for BONK—a community meme coin—by orchestrating a large-scale, family-friendly activation in a high-traffic public area. The challenge was to translate a digital crypto brand into an accessible, cheerful, and highly engaging physical experience located inside the prominent IFC Mall in Seoul.
W3B GLOBAL designed a unique, cheerful, family-friendly activation inside IFC Mall, Seoul. We deployed a huge, iconic BONK dog and vibrant decorations. To maximize public engagement, we installed a custom booth offering cotton candy in the BONK dog shape, leveraging the brand's fun aesthetic to drive immediate interaction.
The BONK Activation was an unqualified success, achieving its goal of massive public awareness. By deploying a highly accessible, family-friendly theme in a prime public location, the iconic installation and interactive cotton candy booth drove high engagement and positive local buzz, effectively creating significant, lasting brand awareness for BONK outside the typical crypto community.
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