W3B GLOBAL

The Challenge

The goal, in partnership with SOMNIA Network, was to create a unique event that successfully merged the high-energy worlds of blockchain gaming and entertainment with a fun, sporty, and party atmosphere. The venue needed to simultaneously host structured networking and panel discussions.

Our Solution

W3B GLOBAL partnered with Somnia to transform an empty warehouse in Seongsu-dong, one of Seoul’s trendiest cultural hotspots, into a dynamic, multi-experience destination that seamlessly blended sports, technology, entertainment, and Web3 culture. From building a fully functional basketball court to creating a branded merchandise showroom, interactive AR photobooths, a dedicated party space, a professional panel discussion stage, and an outdoor food truck experience complete with a full-service bar, every corner of the venue was thoughtfully designed to offer something unique. Guests were invited to explore, connect, and engage with the Somnia ecosystem through a variety of immersive touchpoints, creating an environment where meaningful networking, interactive brand experiences, and entertainment came together under one roof. To elevate the experience even further, W3B GLOBAL brought in NBA Champion Tristan Thompson and internationally recognized Korean DJ - DJ Soda, adding star power and unforgettable entertainment to an already vibrant atmosphere.

The Experience

A complete warehouse transformation that brought Somnia’s brand to life, turning an unconventional space into an engaging destination that connected the Web3 community through shared experiences, creativity, and culture. Somnia House was a massive success with the 800+ attendees throughout the event, delivering on its promise of a memorable, multi-layered experience. Attendees moved seamlessly between the high-level panel discussions and the active, fun zones, enjoying direct engagement with the event's basketball theme and celebrity guests. The strategic activation of the space—including the AR photobooth and the half-court—perfectly utilized the theme to drive community interaction and social buzz.